For years, I’ve been from the old school at Blacktop Northwest, convinced that the traditional methods of business would never be outdone by the digital age’s “hype”. Social media, to me, seemed like a passing fad, more suited for teenagers and influencers rather than a serious tool for an asphalt paving company. I believed in the power of word-of-mouth, handshakes, and local ads in the newspaper; the notion of promoting our services through platforms like X (formerly known as Twitter) was foreign, if not outright dismissed as ineffective.
However, the undeniable growth and persistence of social media have begun to change my perspective. It’s clear now that social media is not just here to stay but has become an integral part of how people connect, share information, and make decisions – including choosing services like ours. Blacktop Northwest has started to see tangible benefits from our online presence. We’ve engaged with a broader audience, received direct feedback from our community, and even secured projects through leads generated on X. The ability to showcase our work, share testimonials, and provide real-time updates on our projects has proven invaluable. This shift in understanding has not only expanded our reach but has also taught us the importance of adapting to new technologies for the sustained growth and visibility of our business in Oregon, Washington and Idaho.